About Peter Alexander | The Story Behind Peter Alexander ..., carousel
He worked from his mother's dining room table during the early days of the Peter Alexander brand. [4] He initially sold directly to department stores. When a store cancelled an order for 2, pairs of pyjamas in , he took out a mail order advertisement in Cleo magazine. Alexander received 6, orders from that one advertisement alone. [5]. Men's New In Nightwear & Pyjamas | Peter Alexander
When his female friends were unable to find comfortable women's pyjamas that weren't matronly styles, he decided to get into the pyjama game. Working from his Mother's dining room table Peter began making women's pyjamas selling to department stores. Peter Alexander (fashion designer) - Wikiwand / articles
Explore the history of the Peter Alexander Sleepwear brand and what Peter has achieved over the last thirty-something years of this iconic Australian brand.
Peter Alexander (fashion designer) - Wikipedia
When a department store cancelled an order for pairs of pyjamas, Peter turned his biggest set back into an opportunity. He then put a mail order advertisement in a popular women's magazine and the response was overwhelming. at Peter Alexander? He worked from his mother's dining room table during the early days of the Peter Alexander brand. [4] He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone. [5].
The outstanding success of our growth brands, Peter Alexander and Smiggle, notwithstanding the difficult environment. When his female friends were unable to find comfortable women's pyjamas that weren't matronly styles, he decided to get into the pyjama game. Working from his Mother's dining room table Peter began making women's pyjamas selling to department stores.
Peter Alexander Official Site | Pyjamas, Sleepwear More
Peter Alexander is rightfully considered one of the most outstanding pajama and sleepwear designers, often referred to as the 'Australian king of pajamas'. Additionally, he is known for his activism in animal rights and participation in various charitable projects.
Peter Alexander (fashion designer) - Wikipedia
Peter Alexander started designing pyjamas on his mother's dining room table. - Going National. His pyjamas are sold at every major department store throughout Australia. - Reaching The 4 Corners Of The Globe. The brand goes global with the introduction of an international mail service. - Australian Designer Of The Year. About Peter Alexander | The Story Behind Peter Alexander ...
He worked from his mother's dining room table during the early days of the Peter Alexander brand. [4] He initially sold directly to department stores. When a store cancelled an order for 2, pairs of pyjamas in , he took out a mail order advertisement in Cleo magazine. Alexander received 6, orders from that one advertisement alone. [5]. 
Peter alexander biography pyjama unemployment2
When his female friends were unable to find comfortable women's pyjamas that weren't matronly styles, he decided to get into the pyjama game. Working from his Mother's dining room table Peter began making women's pyjamas selling to department stores.